I installed new ink cartridges and my product seems to be doing a long cleaning cycle. Is this normal?

• Yes. The first time you install ink cartridges, the printer must charge its print head for about 3 minutes. Wait until charging finishes (the Power light stops flashing) before you turn off the printer, or it may charge improperly and use excess ink the next time you turn it on.
  
  If the printer stops moving or making noise, but the Power light is still flashing after 5 minutes, turn off the printer. If the light is still flashing when you turn it back on, contact Epson technical support for assistance.