I installed new ink cartridges and my product seems to be doing a long cleaning cycle. Is this normal?

• Yes. It takes about 2.5 minutes for the printer to charge the ink delivery system when you install the first set of ink cartridges. When you replace the ink cxartridges the printer takes about a minute to charge the ink.
  
  Note: Never turn off the printer while it is charging the ink delivery system (unless the printer hasn't moved or made noise for more than 5 minutes). This initialization is a normal and necessary process. If the printer initialization does not stop after 5 minutes, turn the printer off and contact Epson technical support for assistance.
  
  If the printer stops moving or making noise, but the power light is still flashing after 5 minutes, turn off the printer. If the light is still flashing when you turn it back on, contact Epson technical support for assistance.